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Privacy Policy

Cheaney Shoes Ltd is committed to preserving the privacy of all visitors to our website and

Please read the following privacy policy to understand how we use and protect the information that you provide to us.

By registering, signing up to our newsletter or placing an order on this website, you consent to the collection, use and transfer of your information under the terms of this policy.

In this policy, "we", "us" and "our" refer to Cheaney Shoes Ltd

Our address is

Cheaney Shoes Ltd
69 Rushton Road
NN14 2RR

Registered in England 6905848 | VAT GB 975 6708 66

Tel: +44 (0) 1536 760 383 | Email:


We may collect the following information:

  • Name & title – so we know what to call you
  • Email address – so we can email you order confirmations, send tracking information, advise of delivery delays etc
  • Billing address – for the purposes of validating your payment method (for your security and ours)
  • Delivery address – so we know where to deliver your products
  • Telephone number – so we can contact you if we have a problem with your order and to receive text messages from our chosen courier with delivery time frames
  • Credit card details – we only ask for these when you place an order and they are processed via our dedicated payment providers
  • Internet Protocol address (IP address) of your device - Our website uses this to detect your location so it can show you prices relevant to your country (for example Ex-VAT prices)
  • We may also collect information about you from messages you post to the website, e-mails or letters you send to us and messages sent through social media – So we can reply to your questions & queries and help you out as best we can

The Legal basis for collecting this information is: Legitimate Interest


We use your information for the following purposes:

  • To serve website content to you
  • To handle orders, deliver products, process payments and refunds
  • To communicate with you about your orders
  • To update our records and generally maintain your account with us
  • If you contact us, we may keep a record of that correspondence and your contact details
  • For our statistical or survey purposes to improve our site and blog and our services to you.
  • To prevent or detect fraud or abuses of our site and enable third parties to carry out technical, logistical or other functions on our behalf
  • To contact you by email to ask you for feedback and comments on our products/services
  • Provide our blog to you and other users and to allow you to use and comment on our blog.
  • For our statistical, survey and customer service purposes to improve our site and blog and our services to you and other customers
  • To notify you occasionally about important changes or developments to the website or our services.
  • We might target Cheaney banners and ads to you when you are on other websites. We use advertising technologies including: beacons; pixels; ad tags; cookies; and unique identifiers to target banners and ads to you. These banners and ads may be based on the content you have read and the products you have viewed online, or messaging and ads that you may have previously clicked on

We will pass on your details including name ,delivery address, phone number to our nominated couriers so they can deliver the goods to you. Each of these have their own Privacy Policy & Terms & Conditions, links to these are below:

DPD | Privacy Policy | Terms & Conditions

DHL | Privacy Policy | Terms & Conditions

Fedex | Privacy Policy | Terms & Conditions

Royal Mail | Privacy Policy | Terms & Conditions


Where you have consented, we might also use your information to let you know by email about other products and services which we offer which may be of interest to you.

We might target Cheaney banners and ads to you when you are on other websites. We may use your email address and other advertising technologies including: beacons; pixels; ad tags; cookies; and unique identifiers to target banners and ads to you. These banners and ads may be based on the content you have read and the products you have viewed online, or messaging and ads that you may have previously clicked on or to communicate promotions, new product launches or similar that may be relevant to you

We may use your email address on facebook and other social media channels to build lookalike audiences and retarget engaged customers

All data passed to social channels is 'hashed' to ensure that it is protected – this article explains this in detail

This data is only ever used to promote Cheaney and will not be used for any other purpose

If you change your mind about receiving marketing communications in the future you can unsubscribe at any time by either clicking the unsubscribe link in the email or by contacting us at

The Legal basis for collecting this information is: Consent


When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site, how the site is navigated, and which links are clicked the most.


At Cheaney we want to make sure that the website we operate looks as good as possible but also is easy for you to use. To help us to do this, our website uses cookies. Cookies help us to assess how you use our website and also how we can improve our website. This means we have the information we need to regularly evaluate whether our website really meets your needs. Some of the cookies we use improve the functionality of our website, so if you choose to disable cookies on your browser, you might find that you can't access some aspects of our website, or that parts of the website don't function in the way that you might expect them to.

We use the following cookies:

Strictly Necessary Cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/Performance Cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality Cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting Cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:


3rd Party Cookies

Our website also uses third party cookies which are set by a domain other than our website.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Our website uses Third Party Cookies from the providers found in the table below, if you require further information about what those cookies are or how they are used, you should contact those providers directly.

To see how to disable cookies and for more information please view our specific Cookies page


The information you provide to us may be accessed by or given to third parties some of whom may be located outside the European Economic Area who act for us for the purposes set out in this policy or for other purposes approved by you. Those parties process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf. We may also pass aggregate information on the usage of our website to third parties but this will not include information that can be used to identify you. Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners. Countries outside the European Economic Area do not always have strong data protection laws. However, we will always take steps to ensure that your information is used by third parties in accordance with this policy. Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.


We use a variety of security technologies and procedures to help protect your personal information from unauthorised access, use or disclosure. For example, we store the personal information you provide us with on secure computer servers which have limited access and that are located in 3rd party controlled facilities. Our website and payment gateway use 128bit Secure Socket Layer (SSL) encryption to secure data transmission between the web server and your web browser. This is the industry standard and currently the highest level of encryption commercially available. 

We do not store any credit/debit card details anywhere on our site. All payments are handled through our payment providers Securetrading, Paypal & Amazon Payments all of which have their own privacy policy and Terms & Conditions

Klarna | Privacy Policy

Securetrading | Privacy Policy | Terms & Conditions

Paypal | Privacy Policy | Terms & Conditions

Amazon Payments | Privacy Policy | Terms & Conditions


We will retain your information for a 6 year period after which inactive data will be anonymised


Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites


If we see a photo containing one of our products or referring to Cheaney in some way, we may contact you to ask if we may use it to promote our brand and spread the word about Cheaney! When we contact you we will ask for your consent to use your photo.

Please keep in mind that:

  • You must have taken the photo and that you own it;
  • The photo has been taken with the permission of all relevant parties and does not infringe the copyright of any third party or any laws;
  • You grant a worldwide, irrevocable, perpetual licence to us to use the photo in any of our marketing materials, which may include but is not limited to use on our website, in our stores, email and on social media; No royalties or fee will be payable by us for use of the photo;
  • We may amend the photo to enable us to use it (but will not alter the content of it);
  • You are not able to approve any use of the photo or any amends which may be made to enable us to use it; and
  • You acknowledge that if you wish us to stop using the photo that we will take all steps necessary to do this. However, we cannot be held liable for use prior to the date that you withdraw your consent, and that you acknowledged that we will need a reasonable time to take steps to remove the photo from all of our marketing materials and during that time the photo may still appear in our marketing materials.



You are entitled to view, amend, or delete the personal information that we hold. Please email your request to

You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. 


Any changes to our privacy policy in the future will be posted to the website and, where appropriate, through e-mail


All comments, queries and requests relating to our use of your information are welcomed and should be addressed to

Updated 19th February 2021

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Opening Hours: Monday-Friday 8:30am-5pm (GMT)


T: +44 (0) 1536 760 383

Please take a look at our FAQ's and If you cant find the answer you are looking for you can email us and we will get back to you as soon as we can

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