As a company, Joseph Cheaney & Sons have been committed to producing premium sustainable footwear, fully manufactured within our Northamptonshire factory since 1886. Our ethos has always centered around creating functional and performance-driven collections that don’t compromise on style or comfort.
BUT WE WANTED TO DO MORE...
It is our belief that each company, no matter what its’ size, should endeavour to minimise its environmental impact in a more responsible and conscious manner for the benefit of all. The ECO-AWARE Collection has taken a year of meticulous research and development, implementing key features that could potentially be applied across the whole manufacturing process within the business.
Finally, we are ready and we are delighted to introduce the new ECO-AWARE Collection.
A Northamptonshire tradition, crafted locally, revered worldwide.
Vibram has always researched new solutions that respect the environment whilst producing a high-quality, performance-driven sole. With this in mind, Vibram developed a pioneering eco-compound, the ‘Vibram ECOSTEP’ which is capable of reducing both waste and the use of virgin materials by up to 50%. ECOSTEP is the worldwide recycled rubber reference for soling applications.
With proper care, Cheaney shoes will give comfort, value and service over a considerable time. However, if after wear you wish to extend the life of your Cheaney shoes, we are able, because of the quality of the materials used in the original manufacturing process, to offer a full refurbishment service.
A very important part for this collection was to be very conscious of its' carbon footprint. To help keep a low carbon footprint we made sure we sourced aspects of the collection as local as possible.
In addition to the Cheaney Eco-Aware collection, we also decided to take a sustainable direction with our marketing choices. Terry Larkin (Cheaney’s very own clicking room operative) and David Benbow (Cheaney’s very own design manager), teamed up to shoot some lovely images of this new and exciting product.
Photography credit – Terry Larkin (Instagram handle – @tvl_photography)
Model credit – David Benbow (Instagram handle – @davidbenbowdesign)
View the results below: